The Last Billboard

East Liberty neighborhood Pittsburgh, PA, 2010-2018

PROJECT WEBSITE

The Last Billboard was a 36 foot long rooftop billboard located on the corner of Highland and Baum in Pittsburgh, PA, USA. Each month a different individual was invited to use the billboard. The custom designed billboard consisted of a rail system with heavy wooden letters that were changed by hand.

The billboard was a publishing system for thoughts and ideas from around the world all presented in the sky over a building in the East Liberty neighborhood of Pittsburgh. Participating artists included Laure Prouvost, Nina Katchadourian, Steve Lambert, Pablo Helguera, Marc Horowitz, Alisha Wormsley, Lenka Clayton, Anthony Discenza, Paul Ramirez Jonas and more. The billboard sits on a busy urban throughway and is potentially viewed by over 10,000 people and cars a day.  

The Last Billboard was founded and curated by Jon Rubin

Billboard designed by Pablo Garcia and Jon Rubin.